Winneshiek County natives Josey and Micole Jewell, along with 1-year-old daughter Rohen, are preparing to pursue one of their longtime dreams of starting their own smoothie shop and juicery. Root 43 Juicery is located at The Landing Market in Decorah and will be open for business in mid-February. (Zakary Kriener photo)
Returning to their roots
Zakary Kriener
News Writer
zkriener@fayettepublishing.com
It’s all about getting back to their roots for Winneshiek County natives Josey and Micole Jewell, who along with daughter Rohen, currently reside in Denver, Col.
“We had always talked about the idea of opening a smoothie bar and were recently presented with the opportunity to actually do it,” said Micole Jewell, who grew up in rural Ossian and graduated from South Winneshiek. “Neither of us have any experience with starting or running a business, so it’s been a bit of a process for us but we are really looking forward to being able to open up in February!”